Semalt Presents Essential Terms And Definitions You Should Know


  1. Introduction
  2. Semalt Essential Terms
  3. Conclusion  
The need for SEO cannot be overemphasized these days, but for most people, the concept remains a strange one. As a beginner, it's okay not yet to know what some terms mean. We all started from somewhere. But what's not cool is if we remain in one spot.

So, we decided to give you a list of terms and definitions you will definitely come across as you start your SEO journey (or perhaps you just want to be sure that you're not misusing some terms)! We've made the terms quite easy for you to understand, so without further ado, let's dive in.

Semalt Essential Terms 

  • Absolute URL: It can also be referred to as an absolute link or an absolute path. It is a link that you can use to carry out internal linking. It displays the full (or absolute) path that leads to a document, file, page, or any element you desire to create a link to in your site. 

    An absolute URL contains a protocol, URL, a sub-directory coupled with the name of the document or other element you're trying to create a link to. Here's an example:
  • Alt tag: You can also call it "Alt attribute". This is used in indicating an alternative text for a photo, infographic or any image on your website. It describes what is contained in the image so that Google or visually impaired individuals can know what is displayed on the screen.

    You can make the best of your SEO by including keywords in your alt tags so that your images will appear in Google image search.
  • Anchor text: This is a clickable text in your content that has been hyperlinked. Make sure you use natural language, avoid excessively spammy and exactly matching keywords when trying to link to other websites.
  • Authority website: This refers to a website that is trusted by web users, the industry it relates to and the experts of that industry. Whatever content they publish are usually credible and they link to other authority sites like them.
  • Backlink: When you hear things like inbound links, citation, external links or incoming links - it all refers to backlinks. When a website links its content to any content in your site, a backlink is formed. That incoming link tells people or the search engines that you are a credible source of a piece of information described in their own website's content. If you have a whole lot of these, you will soon become an authority in your niche. 

    However, the quality of the websites these links come from can boost or damage your SEO - so don't try to outsmart the search engines. Citation must come from quality websites if you want it to help your rankings. 
  • Black hat SEO: So, we mentioned that you shouldn't try to outsmart the search engines earlier. That's exactly what black hat SEO is - making use of tactics that try to manipulate the guidelines of search engine. They usually come with a penalty once anyone is caught involved in the act. 

    For example, just creating backlinks any and everywhere simply because you want to look like an authority website. Another example is the one some rivals do to each other, where they intentionally create backlinks to the other company's site from very low-quality sites in order to hurt their SEO. Thankfully, you don't have to worry about your site facing such attacks - Semalt's experts are always on the lookout for you against such harmful tactics.

  • Bounce rate: When you click a website from a search engine result listing and you hit the back button to the search results page almost immediately, the term for what you just did is "bounce". 

    So, if a site is poorly designed for instance and many people click on it from the search results page and go back almost immediately, the bounce rate will be high and that's bad for SEO.
  • Call to action (CTA): Most times it comes in the form of a button that persuades you to perform an action such as purchasing, registering or subscribing. Make sure your CTAs are clearly defined so your visitors can spend more time on your site and not bounce.


The terms above are some of the essentials of SEO that you will be coming across as you go on in your SEO journey. Be sure to remember them or you can always come back here to refresh your memory!